Szeklerland’s culture carries an abundance of values that are starting to fade from public awareness. The goal of the fictional tradition-reviving organization, Folk Fusion, is to breathe new life into these values through graphic design, thus bridging the past with the demands of the present. Numerous connections can be found between graphic design and folk art, ranging from stylized representation to functionality, as motifs not only serve an aesthetic role but also carry important messages and meanings. The aim of Folk Fusion is to create a brand that can become a carrier of folk art and
