© Ayumi Matsuura
The "Phantom Amusement Arcade" project was the world's first game design exhibition, held in a gallery in the heart of Tokyo's Marunouchi district. 8 original games dedicated to the design of 8 different experiences are on display and can be played for free. Visitors could also read research and expert comments on game UX design. People of all ages, from children to the elderly, will enjoy playing games at the exhibition. During the month-long event, approximately 20,000 people were offered a new gaming experience.
