This project reinvents Shanghai Xinghualou Restaurant's brand image through innovative mooncake packaging. By merging traditional Chinese elements with modern, youthful design, the packaging gains broader appeal. Inspired by ancient Chinese architecture, the design uses contemporary color schemes, minimalist graphics, and innovative aesthetics to refresh the brand. The new packaging preserves Xinghualou’s historical visual style while attracting a wider range of customers. My goal is to introduce more people to this historic brand and showcase the unique charm of traditional Chinese cuisine.
