The brand identity design of Chengching Lake Baseball Stadium uses the building’s iconic architectural shape, deeply rooted in the public's memory, as the main symbol. The curves of the structure, the arcs in baseball, and the structure of the standard text resonate with each other, extending people's memories and familiar emotions. The design context of "architectural imagery, passionate memories, and the coexisting values of tradition and future" extends to spatial signage design and interior space renovation.