SVNS was developed from the ground up to embody the refreshing qualities Canadians know and love from 7UP while having a sleek and sophisticated feel. The can prominently displays the refreshing taste of 7UP through both explicit labeling and subliminal lemon-lime imagery. A watermarked 7UP logo on the face of the can with a prominent alcohol content callout ensures that the 7UP branding is successfully leveraged while still differentiating from the original soda. The design also prominently highlights that it contains 0 grams of sugar, setting it apart from competitors.
