Rockstar’s new Orange Swirl and Strawberry Swirl needed an eye-catching flavor-focused packaging design that could stand out among the brand’s existing line-up. The final design displays a smooth blend of visual cues that you can taste. The shape of the header encapsulates the melting motion of an ice cream. The design also incorporates swirl graphics that reinforce the creamy flavor experience. Various shades of vibrant oranges and pinks are added to leverage its fresh, seasonal elements. The “RR” logo is displayed front and center, ensuring brand identity and recognition on the shelves.
