As part of the Olympic brand, consumers recognize Krema as a high-quality 100% natural product with a rich, thick texture. The new design portrays the creamy texture through a dollop shape that frames the wordmark and with rich swirls as a textural backdrop. Touches of gold, romance copy, and sophisticated flavor images are simple but strong premium touches. The Krema name is given more predominance with a font that’s similar to the original to ensure recognition, but slightly bolder and more unique. The Olympic logo was minimized to allow Krema to shine while maintaining brand equity.
