TRÍA

University/SchoolEscuela Superior de Diseño de Madrid
Lead DesignerSergio Cuartones
ClientCata La Lata - ANFACO

TRÍA is a bold eco-friendly packaging concept that redefines the presentation of canned fish and seafood. Using a single FSC-certified material, the cardboard band wraps the cans without any type of adhesive, since all the unions are made by clip-on. The blue ranges are taken from Vigo’s coat of arms, the location of ANFACO’s headquarters. In the graphic, based on the Pantone universe, only two inks are used, from which a third color is obtained through their plot. The minimalist style of the illustrations extends to the standard packaging, creating three series: sardines, tuna, and mussels.

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